Korean Cultural Center
Dive Into Korean Culture
Branding
Cheil Worldwide
︎Art Direction, Design, Concept, Brand Identity
The Korean Cultural Center has opened a new headquarters with the mission of creating a cultural link between South Korea and Brazil. The project was inspired by the traditional Korean architecture that makes use of wooden columns as a foundation.
Also, in the new visual identity we brought these columns as a graphic element, just like as in the physical space, it creates a perspective that drives the viewer's eyes to the main content.
Also, in the new visual identity we brought these columns as a graphic element, just like as in the physical space, it creates a perspective that drives the viewer's eyes to the main content.
![](https://freight.cargo.site/t/original/i/818462bc2310b57e8656a57308838db098eb5bc7ca5fb03323ce02ebefa8be89/CCC_capa.gif)
![](https://freight.cargo.site/t/original/i/6df7e9aaf7b5aab264d0d1de5a93421e823921af2ac9627bcf521e292c22c98d/CCC_logo.gif)
The color palette was inspired on the korean National Flag.
![](https://freight.cargo.site/t/original/i/d2e5bd4d1a78b0c422d0a9fa2c26a87297f93fcf1a8cac287c255f7c36e965b4/CCC_COLORS.jpg)
![](https://freight.cargo.site/t/original/i/62b4d1752eae8afd828bc19f2e55c615fd739874553303c8b5003126bdb96f83/POSTERS.gif)
![](https://freight.cargo.site/t/original/i/2eebefaab4391c4565ae7f534fb25aaff0979d0236dc83ecd958cc479d31bde8/CCC_Posters_0000_Layer-Comp-1.png)
![](https://freight.cargo.site/t/original/i/135f64a9a9d38e3f0cc13e8751c8f028f073a473c4679f388e685495659e7582/CCC_Posters_0001_Layer-Comp-2.png)
![](https://freight.cargo.site/t/original/i/f162d9f1d85e88fadd994314a3a2459f54e1d3e01d25a179451ba79246452a8c/CCC_Posters_0002_Layer-Comp-3.png)
![](https://freight.cargo.site/t/original/i/0f3c46a7c5508722746005fc027c4efdb40e8d858dc007ab4eb7c93c90f166bf/CCC_Posters_0003_Layer-Comp-4.png)
![](https://freight.cargo.site/t/original/i/eb4b574fe23d723935a49fa4e5250bf51a344fd4e4972afdca6aefdf63c192d2/CCC_Posters_0004_Layer-Comp-5.png)
![](https://freight.cargo.site/t/original/i/62f58b6039e0461c49c6c2df61e93fac2bc409726d3322661b6771195a8adaaf/CCC_Posters_0005_Layer-Comp-6.png)
![](https://freight.cargo.site/t/original/i/b291eb07d6605fc568ac0bbc8fffaf27039551d941df50386b0cd86184cadb04/POSTERS02.jpg)
![](https://freight.cargo.site/t/original/i/344135cf2c5c63ab33326a03df0577294cef3b724ade7c131524564a3e219f12/POSTERS.jpg)
![](https://freight.cargo.site/t/original/i/0e4634372d10e3d6f5447a4d9e593c84d4f670971e9a930cfe1e1bd548459fb7/crachas.jpg)