Lua.net

The best salesman in the world: your best friend.

Poster campaign


︎Art Direction, Design
“lua.net” (moon.net) is a new reselling online platform in which anyone can be an entrepeneur: all you need is friends and a cellphone. Using the concept “buying from friends”, we created a series of posters that are placed in the company’s headquarters.
 



How about buying from someone who’s not going to sell you anything?


No salesperson can say: “I thought of you when I saw this” with so much authority.


Who would say that the person whom they most trust is a salesperson?


For more friends becoming sellers and less sellers pretending to be our friends


Sellers that won’t lie because:
1) They are your friends.
2) You know where they live.




Agency: Wieden+Kennedy SP
Creative Directors: Caio Mattoso, Rodrigo Mendes
Art direction:
Alan Chung, Rodrigo Mendes
Copywriters: Caio Mattoso, Danilo Santos, Matheus Endo

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