Alan Chung – 정광영
 
Brazilian Born Korean
Art Director & Designer

Lua.net
The best salesman in the world: your best friend.
Poster campaign

“lua.net” (moon.net) is a new reselling online platform in which anyone can be an entrepeneur: all you need is friends and a cellphone. Using the concept “buying from friends”, we created a series of posters that are placed in the company’s headquarters.  



How about buying from someone who’s not going to sell you anything?


No salesperson can say: “I thought of you when I saw this” with so much authority.


Who would say that the person whom they most trust is a salesperson?


Let’s have more friends becoming sellers and less sellers pretending to be our friends.


Sellers that won’t lie because:
1) They are your friends.
2) You know where they live.




Art direction: Alan Chung, Rodrigo Mendes

Copywriters: Caio Mattoso, Danilo Santos, Matheus Endo

Creative Directors: Caio Mattoso, Rodrigo Mendes