Alan Chung – 정광영 
Brazilian Born Korean
Art Director & Designer

Moto G4
Campaign(fail)

This is a good story about a job that went (almost) completely wrong.
Our mission was to launch the new Moto G4 and talk about the cellphone's best feature: a camera with fast laser autofocus.

We created the whole campaign based on the concept "Foca no momento", which means "Focus on the moment".

We had 3 films script, 3 types of keyvisual (the only thing that survived) and social stuff.

Everything was perfect until the client realized that "foca" (focus) means "seal" in portuguese and that she could use a toy seal as the main character of the campaign.

P.s: Our friends solved it in the funniest way possible.

We lost the campaign but we still have the visuals:  






CCO: Guilherme Jahara
Creative Directors: Marcelo Siqueira, Marcelo Torma

Art Direction: Alan Chung, Caio Cardoso
Copywriter: Pedro Maneschy