Nike+ Run Club

Wieden+Kennedy SP
︎Art Direction, Design, Concept
To publicize Nike+ Run Club and to encourage running in any condition, we created posters that use graphic elements that are inspired in the NRC philosophy and in the street running culture like routes, photography and sole.

Routes: Monitor success in every possible way.
Photography: We believe in you even when you don’t.
Sole: First, the outcome, then the appearance.

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