Magnum
PLEASUREVERSE
Campaign
LOLA MullenLowe
︎Art Direction, Design
Everyone should be able to pursue what truly brings them pleasure, whether this be in the real or virtual world.
Magnum Pleasureverse features a virtual avatar, Luna, and her journey in pursuit of the pleasure of a Magnum Ice Cream. Unfortunately, some things are only available to Pleasure Seekers in the real world…
Magnum Pleasureverse features a virtual avatar, Luna, and her journey in pursuit of the pleasure of a Magnum Ice Cream. Unfortunately, some things are only available to Pleasure Seekers in the real world…
We developed the entire visual world of Pleasureverse, from the character's name to the custom typography, color palettes, and other visual elements.
