Alan Chung – 정광영 
Brazilian Born Korean
Art Director & Designer

Seda #VaiQVai
Go no matter what and achieve everything
Campaign(film, branded content, social, music)

During the second phase of the “#VaiQVai” (can be translated to: go no matter what) campaign, we created a Karaoke in which various of the internet’s most popular vloggers sang songs about their achievements and the hairstyles that helped them.

Na segunda fase da campanha #VaiQVai, criamos um Karaokê em que as vloggueiras mais descoladas da internet cantaram músicas que tinham como tema as suas conquistas e os penteados certos para alcançá-las. 

We turned 11 sub-influencers from brazilian suburbs in brand ambassadors for Seda (Sunsilk), making music videos that helped they improve their content and connect with their public by sharing their dreams.

Each video clipe had it's own hairstyle tutorial︎

Agency: WPP 
CCO: Guilherme Jahara
Cretive Director: Marcelo Torma | Marcelo Siqueira
Art Direction & Design: Alan Chung, Caio Cardoso
Copywriter:Pedro Maneschy

Production Company: Paranoid
Direction: Hardcuore
Music: Comando S