TAG:The Game

LOLA MullenLowe
︎Art Direction, Design
While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever gaming trailer for a real-life game – the iconic tag. Motivating young gamers to go back outside and play it in real life, as part of the brand’s Dirt Is Good platform.

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