The Vegan Dress

LOLA MullenLowe
︎Art Direction, Design
For the Magnum’s Vegan Global Launch, we collaborated with Iris van Herpen, the most innovative haute couture designer on the sustainable scene. After a challenging process, we managed to convert the largest residue of chocolate production, cocoa shells, into a new 100% biodegradable material. With this material, "The Vegan Dress" was created, the first haute couture dress made from the natural ingredients of an ice cream and presented at Paris Fashion Week.


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