Nike
Wieden+Kennedy SP





Corinthians Is Unexplainable 
Art Direction, Design

Campaign
São Paulo





Nike defied tradition by changing Corinthians' century-old colors, highlighting the team's most unexplainable moments.

(Corinthians is a traditional brazilian soccer team founded in 1910. )

Corinthians is a team filled with unexplainable happenings inside the field. and the new jersey is no different: its color is blue. 

For more than 100 years the team’s jersey was black and white, but instead of trying to explain the color change racionally, we decided to show the most unexplainable happenings in the teams's history and give a greater meaning to this "sacred" uniform: the Jersey of the Unexplainable.

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