PG Tips
LOLA MullenLowe
NFTeas
Art Direction, Design
Campaign
London
We launched an initiative to encourage thousands of avatars to break free from the metaverse and enjoy real ice cream in the physical world.
The NFTeas were part of the promotion of the biggest Air Tea championship in the world, the Air Tea National Championship.
To spread the word, we created collectible cards that featured the faces of the iconic contestants and judges.