Persil
LOLA MullenLowe





TAG: The Game 
Art Direction, Design Lead

Campaign
United Kingdom





How we “relaunched” the classic game of TAG by making it look like a video game.

While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever gaming trailer for a real-life game – the iconic tag. 

Motivating young gamers to go back outside and play it in real life, as part of the brand’s Dirt Is Good platform.




Cannes Lions Festival
Bronze /
Social & Influencers
Shortlist /
Direct
Shortlist /
Direct

One Show
Shortlist /
Gaming and Social Media
Shortlist / Gaming and Social Media
Andy Awards
Gold / Idea/Craft
Gold / Idea/Craft

The Drum
Gold / Influencer Marketing

EL SOL
Gold / Film
Silver /
Silver /
Silver /
Silver /
Silver /
Bronze /

EL OJO
Silver
/
Bronze
Shortlist / Film

CdeC
1x Bronze in Idea


























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