The Autograph
LOLA MullenLowe





The Autograph
Art Direction, Design

Campaign
London





Persil plays the villain to promote their new capsules.

To promote the new Persil capsules, a short film was created starring Arsenal and England star Bukayo Saka, featuring Persil’s newest product as the villain of the story.
Additionally, the film was teased with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector's items.





































































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