Tropicana
LOLA MuellenLowe
It's That Juice
Art Direction, Design
Branding/Campaign
UK & Europe
Tropicana, the leading juice brand, aims to replenish consumers' inner something—that coolness, that freshness, that unique vibe inside… THAT juice.
We developed a modular visual system that not only won the new business for the agency but also enabled the client to expand their presence in the UK and France. The new launch features bold and inspiring creativity, emphasizing that Tropicana isn't just another juice; it's THAT juice.