Persil
LOLA MullenLowe
Wash Away The Taboo
Art Direction, Design
Campaign
Global
That’s why removing the stain wasn’t enough. Persil launched “Let’s wash away the taboo”, a campaign to normalise period stains. In partnership with though-provoke photographer Sophie Ebrard, we invited “anyone menstruating” to be part of a unique shoot, where we were able to capture their real period stains.
1x Bronze in Outdoor
One Show:
1x Merit in Out of Home
El Ojo de Iberoamérica:
1x Grand Prix in Print Production
1x Gold in Best Copy
4x Silver in Health, Design & Outdoor
2x Bronze in Sustainability
Eurobest:
1x Silver in Outdoor
2x Shortlist in Design and Outdoor
2x Gold in Photography and Craft
Lürzer's Archive:
Issue III - 2023
ADCN:
1x Bronze in Photography
El Sol:
1x Gold in Creative Business Transformation
2x Bronze in Design and Outdoor
Spain Creative Club (CdeC):
3x Bronze in Content, Idea & Craft